HOW THE BOOK BEGINS
In the fall of 2002, a thirty-three-year-old man living in the Cayman Islands made a rather unorthodox financial decision. He took all of his family's savings, which totaled about $200,000, and invested it in thousands of Internet domain names.
The move terrified his wife, who phoned her in-laws to
warn them that something might be wrong with him. But the man, normally conservative with money, kept remarkably calm throughout his domain-buying binge. He'd done lots of research and was convinced he was doing the right thing. "Don't worry, honey," he said repeatedly.
At the time of Frank Schilling's big bet on Web addresses, the Internet economy was in the doldrums. Silicon Valley and Wall Street were reeling from the dot-com bust of the previous two years. Billions of dollars had been lost on ill-formed business ideas. Thousands of jobs had evaporated. Wall Street analysts and the media were crucified-and justly so-for hyping shoddy companies.
A little-noticed by-product of the dot-com implosion was that many owners of domain names, the real estate of the New Economy, let their names expire. They figured, why continue paying annual renewal fees of as much as $35 for something that seemed worthless? So, just like Internet stocks, online real estate was left for dead ...
The Domain Game is a 209-page book that chronicles the exploits of the world's leading domain investors and explains how you, too, can make a foray into this fast-growing market.